Effective date: June 15, 2026 · Last updated: June 15, 2026
This Privacy Policy explains how Apex Tree & Crane (“Apex Tree & Crane,” “we,” “us,” or “our”) collects, uses, and shares information when you visit apextreecrane.com (the “Site”), contact us, or submit a request through our website or through a Facebook or Instagram lead form. By using the Site or contacting us, you agree to the practices described in this policy.
Information We Collect
Information you provide. When you submit our contact or quote form, call us, or complete a Facebook/Instagram lead form, we may collect your name, phone number, email address, the address or location of the property where you need service, and any details you share about the work you’re requesting.
Information collected automatically. When you visit the Site, we and our service providers automatically collect certain information through cookies and similar technologies, including your IP address, browser and device type, pages viewed, links clicked, referring website, and general location (such as city or region).
Information from advertising platforms. If you respond to one of our ads on Facebook or Instagram, the platform may share the information you submit in its lead form (such as your name and contact details) with us so we can follow up on your request.
Cookies and Tracking Technologies
We use cookies and similar technologies to operate the Site, understand how visitors use it, and measure and improve our advertising. These include:
- Google Analytics 4 and Google Tag Manager — to understand site traffic and how visitors interact with our pages.
- Google Ads — to measure the performance of our ads and show relevant ads.
- Meta Pixel (Facebook/Instagram) — to measure ad performance and show relevant ads on Meta platforms.
You can control cookies through your browser settings, and you can opt out of certain advertising cookies using the tools listed under “Your Choices and Rights” below.
How We Use Your Information
- To respond to your inquiry, provide estimates, and schedule and perform tree care services.
- To contact you by phone, text message, or email about your request and our services.
- To operate, maintain, and improve the Site.
- To measure, manage, and improve our advertising and marketing.
- To comply with legal obligations and protect our rights.
Text Message (SMS) Communications
By providing your phone number through our website forms or a Facebook/Instagram lead form, you consent to receive phone calls and text messages from Apex Tree & Crane regarding your inquiry and our services, including through automated technology. Consent is not a condition of purchase. Message and data rates may apply, and message frequency may vary. You can opt out of text messages at any time by replying STOP, or reply HELP for assistance.
How We Share Information
We do not sell your personal information. We share information only as needed to run our business, including with:
- Service providers who help us operate the Site, host our data, manage leads, and communicate with you.
- Advertising and analytics partners such as Google and Meta, as described above.
- Legal and safety recipients, when required by law or to protect our rights, property, or safety, or that of others.
Your Choices and Rights
- Marketing contact: You may opt out of marketing calls, texts, or emails at any time (reply STOP to texts, or contact us using the details below).
- Advertising cookies: Opt out of Google personalized ads at adssettings.google.com and manage Meta ad preferences in your Facebook/Instagram settings.
- Access and deletion: Depending on your state, you may have the right to access, correct, or request deletion of the personal information we hold about you. To make a request, contact us using the information below.
Data Retention
We keep personal information for as long as needed to provide our services, respond to your requests, and meet our legal and business obligations, after which we delete or de-identify it.
Data Security
We use reasonable administrative and technical measures to protect the information we collect. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
Children’s Privacy
The Site is intended for adults and is not directed to children under 16. We do not knowingly collect personal information from children.
Third-Party Links
The Site may link to third-party websites. We are not responsible for the privacy practices of those sites, and we encourage you to review their privacy policies.
Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date above. Your continued use of the Site after changes are posted means you accept the updated policy.
Contact Us
If you have questions about this Privacy Policy or our privacy practices, contact us:
Apex Tree & Crane
Serving Decatur, Hardin, Chester, Perry, Wayne, and Henderson counties, West Tennessee
Email: info@apextreecrane.com
Phone: (731) 847-8867